We create and manage brands

Eustress and Demeter is a full service branding and consulting firm focused on the hospitality, travel and luxury sectors. We develop a meaningful and lasting partnership with your company and become a rooted extension of your brand to bring your vision to fruition. We prioritize your goals and implement a specialized and unique process that is specifically tailored to your needs. Our specialties include brand development and positioning, strategic program implementation, and creative marketing designed to increase revenue and support growth initiatives.


MONICA Challingsworth Lyons

Monica carries 14 years of experience in hospitality, leadership, and sales. She’s curated a record generation of over $25 million in catering sales alone. Monica has successfully designed, implemented, and executed extremely successful sales and marketing programs for some of the top names in hospitality and private equity. With a strong background in strategic planning, Monica is dedicated to defining and developing powerful relationships customized to the sustainable financial success of each of her clientele.



Darlene is an incredible leader and mentor. With over 25 years in business, her passion for people in business has driven her to dedicate her life to helping build teams and discover leaders. She is certified as a DISC + Values Coach, making her an ideal person for communication and team building workshop, mentorship, and ongoing coaching support.  Darlene focuses on creating leaders and developing strong teams from within


DEVIN slatas

Devin is an incredibly passionate visual designer. Her work’s focus is to help brands find their niche through branding identities, logos, websites, and illustration. She is dedicated to launching your project with extensive research, creative branding and marketing. Devin has an artistic eye for precision and detail and creates conceptual designs that will inspire and improve your business


ADENIZ villar

Adeniz is a storyteller at heart and has over 6 years of expertise in using content and social media marketing to help brands build relationships with their audience. Witnessing the rise of social media and its effect on brand exposure and revenue growth she has found a way to connect brands with people through storytelling. Adeniz has an affinity for creating compelling imagery but also understands utilizing social platforms to share that content and ensure it’s effective in driving conversion.


Nicole Schwartz

Nicole has 14 years of marketing and social media experience. Having led a national retail chain's marketing efforts from 1 to 25 units, she harnesses creativity to spark consumer obsession. Her strategy is to create a comprehensive marketing campaign which integrates community and considers consumer behavioral principles to deliver results. Above all, Nicole is scrappy. She shuns cookie-cutter marketing plans and rather, works hard to tackle the unique challenges each business faces.