SALES + DEVELOPMENT
OFF-PREMISE PROGRAM DEVELOPMENT
Eustress and Demeter specializes in the development of off-premise sales programs such as catering, takeout and delivery. We understand each brand is unique, and we will ensure every program is customized to your needs.
FOUNDATIONAL STRUCTURE DISCOVERY
We will coordinate meetings with the executive team on agenda, time-line and roles during project. A project calendar containing expectations, deliverables, and time-line will be sent to each department.
Site visits to determine capacity for catering, takeout and delivery and use of catering hubs or ability per store and reviews of current infrastructure (online ordering, phone systems, loyalty program, partners etc.)
Determination of Project Lead/Catering Lead (may be internal or external). Can include additional management and hiring assistance.
MENU + CUSTOM PACKAGING
Conduct market research of 3-4 competitors in the area.
Review product mix and determine menu with culinary team.
Conduct pricing/cost analysis
Create core menu, branding and conduct photoshoot for catering menu with new packaging and styled shots.
Design print and digital menu (bi-fold, tri-fold, booklet etc.)
We partner with top custom packaging providers to design and manufacture multiple types of packaging. We will work with the team to determine and test transport of all packaging.
CENTRALIZED SALES SYSTEM
Determination of order process, guest communication, and interstore communication
Option to assist with hiring and training of Catering Coordinators
Provide options and pricing if requested for call centers
Implement accounting procedures and house accounts
MARKETING AND DESIGN
Curation of a robust marketing program
Recommend internal and external marketing tactics consisting of social media, in store touch points, e-blasts, loyalty programs, etc.
Provide 2019 marketing and content calendar
Assistance in new restaurant opening marketing and catering partners
TACTICAL EXECUTION + TECHNOLOGY
Recommendations for operations, fulfillment and delivery (in house vs external). Option to build internal delivery driver fleet which will consist of job description/roles/compensation, hiring, creating driver playbook with policies and procedures, set up requirements, training and DMV onboarding.
Assistance in negotiating commissions, reconciling past issues and on-boarding select third parties.
We will provide several CRM and online ordering options for your consideration, and assist in training/ implementation.