Lawry’s At Home Case Study
How we helped pivot America's beloved brand in the face of a global pandemic.
OBJECTIVES
Before the 2020 pandemic, we noticed a significant shift in consumer dining habits. Consumers were focused on take-out, delivery, and unique dining experiences. As a result, we were faced with how to take a 100-year beloved fine-dining brand and meet the changing needs of the industry.
In November of 2020, Lawry's at Home was born.
SOLUTION
As experts in incremental sales building, we knew how crucial it is to replicate the in-house experience in the off-premises world.
This begins with a relatable and vast-reaching marketing program, flawless ordering, well-documented standard operating procedures, and a consistent and enjoyable experience for the guest. Upon the first announcement, we knew we were onto something very special. Month after month, sales goals were exceeded, and our guests were raving! They could now celebrate their milestones and keep family traditions amid lockdown as dining begins to open back up.
Lawry's at Home continues to thrive. We will continue to add other experiences for our guests to enjoy at home.
“Working with Monica and Nanette at Eustress and Demeter has really transformed the way we think of off-premises sales at Lawry’s Restaurants because they bring both a comprehensive understanding of the emerging dining segment and the supporting technology and they pair that with an in-depth operations skill set. They have quickly integrated into our culture and become a seamless extension of our team to grow our business.”